Pop-Up Strategy Contributor – Email Growth (Volunteer)

Remote
Volunteer
Marketing
Entry Level

Pop-Up Strategy Contributor – Email Growth (Volunteer)

 

Note: This is a remote, part-time volunteer position. Please do not apply if you are only seeking paid employment.

 

Bring creative, data-informed ideas to help grow our email list and deepen engagement.

 

We’re looking for a Pop-Up Strategy Contributor to explore and test creative ways to increase email signups. You don’t need to be a full-time UX expert or growth designer — just someone with ideas, curiosity, and a sense of how people behave online.

 

Who We Are

WhoWhatWhy is a nonprofit investigative news organization producing deep-dive journalism on the most pressing issues of our time. We’re powered by skilled volunteers and a small core staff — from students to seasoned pros — who believe in ethical, independent journalism free from corporate or political influence.

 

About the Role

As a Pop-Up Strategy Contributor, you’ll:

  • Research and report on best practices from other organizations
     
  • Help brainstorm different pop-up types (exit intent, time-delay, scroll-based, etc.)
     
  • Suggest designs, copy, and timing ideas based on user behavior
     
  • Work with Rick Gregory and the team to test early versions and refine approaches
     
  • Help develop a playbook or checklist of what works best
     
 

What We’re Looking For

  • Interest in user behavior, design thinking, and audience psychology
     
  • Curiosity about how digital engagement tools work (no coding needed!)
     
  • Some familiarity with pop-ups, email signup flows, or UX trends
     
  • Creative thinker who’s also comfortable working with feedback and iteration
     
  • Bonus if you’ve worked in growth, digital marketing, or conversion design — but not required
     
 

What You’ll Gain

  • Hands-on experience contributing to digital engagement strategy
     
  • Collaboration with a forward-thinking team working at the intersection of design and journalism
     
  • Flexible, remote schedule that works with your availability
     
  • A chance to test creative ideas and learn from what works
     
 

Commitment

We ask for a commitment of 5–7 hours per week and a minimum of 6 months. Schedules are flexible and designed around collaboration and experimentation.

 

How to Apply

Please send:

  • Your resume or relevant experience
     
  • A few sentences explaining what excites you about this project
     

To confirm that you’ve read this description, include the phrase “Committed to the Mission” and the result of 12 ÷ 3 somewhere in your message.

If there’s no place to upload your materials, email them to [email protected]. Be sure to check your spam folder for responses.

 

Join Us

This is your chance to bring bold, user-centered ideas to a mission-driven newsroom — and help grow the movement behind our work.

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