Social Media Marketing Manager (Volunteer)

Remote

Volunteer

Marketing Department

Mid Level

* Note: The following is an opportunity for flexible, part-time, volunteer work. Please DO NOT APPLY if you are only looking for paid employment. All positions are remote / work-from-home. Must be fluent in English.

WhoWhatWhy is seeking a candidate who can bring fresh ideas to the table and implement tactics that resonate with younger audiences seeking quick and easy interactions. This includes leveraging features like donate buttons on platforms such as Facebook to maximize impact. As a Social Media Marketing Manager, you will be responsible for developing and executing social media strategies to expand our organization's reach, drive engagement, and attract potential donors and supporters. You will work closely with the marketing team to ensure alignment with overall marketing goals and objectives.

Our organization is a nonprofit that is not funded by a zillionaire. We do not accept corporate ads. As such, we are only currently able to pay a small core team, as well as experienced professional freelancers, relying primarily on skilled volunteers to fill out our growing organizational infrastructure.

Age does not matter. We have among us young students, vibrant retirees, and everything in between, from all walks of life.

Join us!

Note: Must be able to attend bi-weekly meetings, Fridays at 1:00 PM EST

Responsibilities:

Develop and execute comprehensive social media strategies to increase WhoWhatWhy’s visibility and engagement across various platforms.
Create, curate, and manage all published content (images, video, written) across various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
Monitor and analyze social media trends, audience behavior, and competitor activity to identify opportunities for optimization and improvement.
Manage social media campaigns, including setting objectives, targeting strategies, budget allocation, and performance tracking.
Engage with followers, respond to comments and messages, and foster community engagement to build brand loyalty and customer relationships.
Build and maintain relationships with key stakeholders, partners, and influencers to enhance WhoWhatWhy's social media presence.
Collaborate with internal teams (e.g., marketing, editorial, donor development) to ensure consistent messaging and alignment with overall organizational goals and objectives.
Stay updated on emerging social media platforms, tools, and best practices, and recommend innovative strategies to maintain a competitive edge.
Monitor and maintain brand reputation across social media channels, addressing any negative feedback or comments in a timely and professional manner.
Develop and implement social media advertising campaigns to support specific marketing objectives and increase donations.
Identify opportunities to reach and connect with target audiences, including younger demographics, through innovative and impactful campaigns.

Qualifications:

Bachelor's degree in Marketing, Communications, Business, or related field.
Proven experience in developing and executing successful social media strategies, preferably in a nonprofit or mission-driven organization.
Strong understanding of social media platforms, trends, and best practices, with a focus on engaging younger audiences.
Excellent written and verbal communication skills, with the ability to effectively convey complex ideas and concepts.
Strong analytical skills and the ability to interpret data to drive strategic decision-making.
Creative mindset with a passion for staying ahead of industry trends and exploring innovative approaches to social media marketing. Ability to work effectively in a fast-paced environment, managing multiple projects and priorities simultaneously.
Demonstrated ability to work independently as well as collaboratively within a team.
Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and basic graphic design skills are desirable but not required.
In-depth knowledge of SEO, keyword research, Google Analytics, and social media KPIs
Flexibility to adapt to changing priorities and business needs.

Why WhoWhatWhy?

Contribute to a mission-driven organization in a dynamic field.
Gain valuable experience in nonprofit operations.
Work alongside smart and accomplished colleagues.
Make a meaningful impact on a flexible, part-time basis.
Enjoy the satisfaction of making a difference in the world through your contributions.

Expectations:

As a member of our team, you will collaborate closely with leaders and managers within the Marketing Department. We ask all team members to commit to a minimum of 10 hours per week and to maintain high responsiveness through Slack, email, and conference calls. Additionally, we request a minimum commitment of 12 months from our volunteers to ensure continuity and meaningful contributions to our mission.

Attendance at our bi-weekly department meetings on Fridays at 1:00 p.m. Eastern Standard Time is mandatory.

To Apply:

To apply, please send your resume and a customized cover letter demonstrating your familiarity with our mission and work. Also, please confirm your understanding that this is a volunteer position with a minimum 12-month commitment. If there is no option to attach a cover letter, please send it to [email protected]. Please check your spam folder for response emails. Thank you for considering joining our team!

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